few days ago released an article on GigaOM on business growth on the free app AppStore. In fact, paradoxically, some developers have made more money by distributing the app on their free channel versus private. How is this possible?
In reality there is a basic strategy, ie distribute the application free of charge, but only for certain content, while others offer them a payment through the mechanism of '"In-App purchase.
With "In App Purchase" means a store of additional features, functions, objects (intangible), paid subscriptions within the application itself.
E 'approach which I find very revolutionary It is as if we entered a shop dedicated to what we are interested (in this case, the app you just downloaded).
Just to clarify an example I also used by Apple itself: Imagine you have just downloaded a shoot 'em up, that is one of those games where you normally use a space ship and shoot the damned as the enemy, aliens cazzutissimi equipped with the latest weapons in fashion. You have the opportunity to try out two levels with the basic weapons. Try it, it finished and you like crazy .. What's better than a nice new store dedicated to your favorite video game, where you can buy weapons, levels, power ups etc..
This is the in-app purchase and is a beautiful smart, because if your software is those that turn players into armies of toxic, dependent on your app you can make good money, satisfying even those dissatisfied customers, cha that those people who downloaded your app making different expectations than it has to offer. It is a 'try before buy ", which, however, is against spending more than buying a complete app.
This type of free applications are always ranked among the top, this means they have a truly massive distribution.
There are also applications in the editorial and as for downloading the latest issue in the sale of a magazine or a comic, always assuring product freshness. Soon I imagine soap operas, films and television series sold and thumbnail views in this way.
L 'In-App purchase is not the only way to earn by distributing their app free, there are systems and affiliate advertising. In the first case of the usual banners that appear below or above the application, Apple has created its own system called iAd easy to implement and allows discrete gains while offering much more attractive banner that clicks to turn into app interactive. Normally payments are made to the number of impressions or clicks, iAd think it is the only platform that supports both cases. The only thing I like about these is that they are poorly targeted banner (except WAS), is a shame because on the basis of keywords with which applications would be possible to encode links to publications more in line with the application you are using. For example, in the case of my Knock down the dough could be associated spot culinary products, cookbooks, etc..
Very interesting and least used are the affiliation systems that allow you to receive income as a percentage on a product that was sold "passing" for your application on an online store. iTunes Store allows membership. You have created an application that speaks of the life of Baptists and of his songs, every song you could match a link for each purchase on iTunes and get 5%. One of the most striking is the Pandora iPhone application, a streaming radio broadcast that each song offers the option to purchase from iTunes. It 'clearly a market based on volume and not on income as a percentage. For a kid to become an affiliate you need to register on sites that offer these services as: http://www.apple.com/itunes/affiliates/
The affiliate program is very interesting in the case of other types of stores online. Imagine having a video game, maybe an adventure game, an exciting thriller where they are displayed / used objects whose inspiration in the design or function refers to other real objects of known brands. Could be associated with every object can link to an online store that sells that product and on which you have a percentage of profit is a rather interesting method to return the development costs of your game and win clearly.
Another way might be to make music videos and, in some scenes involving a superimposed image that indicates a particular on the screen that when clicked refers to the store that sells it.
Have you seen the video of the Killers and his jacket with ostrich feathers or pheasant (or both) makes you mad but do not know where to buy it? here is a highlight of the edges of the jacket itself, or a sudden change of color on that particular show that this is an active area of \u200b\u200bthe touch screen. Click to pause the video and you will be directed at the online store that sells that product.
Once the advertising needed to attract people's attention to a product, thanks to new media has allowed people the opposite: people who draw attention to the product in a targeted and effective.
ALL CONTENT BELONG TO THE AUTHOR AND ARE RESERVED. Used only after authorization.
ALL CONTENT BELONG TO THE AUTHOR AND ARE RESERVED. Used only after authorization.
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